Your market share
is being hijacked.
Clients are searching for you — and competitors are intercepting them before they ever reach your phone. Every stolen client is $20,000–$30,000 in commissions that should have been yours. Larry's team exists to take them back.
A growth partnership, not a referral ask.
What a client sees when they search your name — when nobody is guarding the results.
Strengths. Weaknesses.
Opportunities. Threats.
Every serious business runs on a SWOT — a candid map of what's working, what's leaking, what's next, and what's coming for it. Most agents have never had one built for their digital presence. We build yours.
Strengths
What's already working — your reputation, your production, your relationships. The assets your competitors can't copy overnight.
Weaknesses
What's silently costing you — the leaks in your digital presence that never show up in your P&L, but always show up in your closings.
Opportunities
Where growth hides — buyers and sellers searching for you right now who never actually reach you or your listings.
Threats
Who's taking it — portals and competing agents intercepting clients who searched for you by name, before they ever reach your phone.
We scan your actual digital footprint — every surface clients touch — and turn it into your personal SWOT report. Real data from every platform, with your name on the cover and a strategy session behind it.
"Your roadmap to more leads, more closings, and more commissions starts here."
The SWOT costs you nothing and commits you to nothing. You keep your current lender — you keep the intel.
Prepared by Larry Steinway · NMLS #223579 · (224) 595-8600Four places your pipeline leaks — before you even know it.
Larry's team starts every partnership with a custom digital SWOT analysis that shows exactly where your prospects are being intercepted:
The third-party hijack
How major portals and competitor sites divert clients who are searching for you by name — and why being findable isn't the same as being found.
The Google Business leak
Why your Google Business Profile may be sending ready-to-move clients to whoever answers fastest — not to you.
The conversion dead zone
Which elements of your website quietly fail to convert high-quality leads — the visits you paid for and lost in seconds.
The social dead end
Where your social profiles create followers but not clients — attention that never turns into a transaction.
Once you see these hidden leaks, you can't unsee them — or ignore what they're costing you.
A system that closes the gaps. A partner who builds it with you.
Not a referral program. A complete client-generation engine, built and run for your business:
Attract
Strategic optimization that puts you first when clients search your name — so prospects find you, not the competitors bidding on your brand.
Capture
Landing pages built to separate serious buyers and sellers from casual browsers — so the leads that reach you are the ones worth your time.
Engage
NAF Connect keeps clients moving forward through every transaction — removing the friction that causes deals to stall and die.
Retain
Automated home-value updates with 94% engagement rates turn your past clients into a marketing engine — repeat business and referrals, on autopilot.
What your buyers get — that no other lender's buyers can.
NAF Cash and Offer Ready are exclusive to New American Funding. No other lender can offer them to your buyers — including the one they're with now:
All-cash offers, through NAF Cash
Your buyer's offer clears the queue — NAF Cash purchases the home with cash, they move in, then finance through NAF. In multiple-offer situations, cash wins.
Instant pre-approval letters
Offer Ready puts real-time scenarios and contract-ready, branded approval letters in your buyers' hands — 24/7, without waiting on anyone's business hours.
Speed that closes deals
"Speed to respond" is the theme of Larry's reviews — because in this market, the first team with answers wins the listing conversation.
"When my lender uses this tool, my buyers always have numbers in hand and approval letters ready to go at a moment's notice. It gives my clients confidence and gives me an edge. If you're serious about growing your business, you need a lender who offers this level of preparation."
Elite agents see meaningful results.
Real partners, real markets, real numbers from Larry's growth partnerships:
Nashville partner · first 90 days
South Florida partner · first 60 days
Chicagoland · Larry's home market
"We're at over $18M in transaction volume and are converting these leads into closings at over 7X the industry average."
A true growth partnership. We invest in your success first.
Unlike lenders who just ask for referrals, Larry's team provides the tools and systems that help you win more business — and proves it with a custom SWOT before you commit to anything. That selective approach means we can only support growth-focused professionals who value strategic advantages and reciprocal relationships.
Limited availability — by application only
Talk to Larry.
Experience.com 4.96 (95) · Google 4.8 (42) · Zillow 5.0 (18)
Larry Steinway has spent 30+ years in mortgage lending — from a small Chicago brokerage to Regional Sales Manager / VP of Residential Lending at New American Funding, with multiple Chairman's Award years for annual production exceeding $100 million. His team builds your client-generation engine, runs it with you, and answers at the speed your deals move. The SWOT comes first — you'll see exactly where your pipeline leaks before you spend a dollar fixing it.
"You didn't build your business to hand your clients to a search engine. Let's take them back."
Request your custom digital SWOT analysis.
See exactly where your market share is leaking — the hijacks, the blind spots, the dead ends — and the system that closes every one of them. No cost, no obligation, no pitch script.
Limited availability — by application only
Larry Steinway · NMLS #223579 · 5225 Old Orchard Rd, Suite 20, Skokie, IL 60077
